In a future post, I'm going to talk about the 3 Pillars of an Effective Website. One of those pillars is usability. There are probably a lot more keys to usability than just 3 but here we talk about 3 of the more important ones - consistency, intuitive, and easy.
Consistency - It's vital that a webpage remains consistent from page to page. The navigation menu needs to stay in the same place, the banner should remain the same, etc. That doesn't mean the design has to be boring or EXACTLY the same...but the layout certainly should. One thing to keep it interesting is by having different pictures on different pages...or using a random function to produce different content on different pages.
The reason you want to keep it consistent is because you don't want to lose your web users. If they click a link that brings them to a page on your site that throws them off, they're likely to get confused and leave.
Intuitive - The idea here is to make things easy to predict. You want your web users to feel confident in what will happen when they do certain things. You also want your navigation to make sense. If you have a "Get Involved" link - you want the sub categories under that link to be things like "Donate", "Volunteer", and "Join". It should just make good sense.
Make sure that any links on your sites leading to other websites (such as a resource page) open in a NEW navigation window. Your web users will click it, read it, and close it. If it opens in the same window as your website, they just closed out your website. Not a good practice.
Another thing to remember in making things intuitive is that you want to make the links throughout your site LOOK like links. Don't give regular text color or underlining if it's not a link. Users will try and click it to no avail which will simply frustrate them. See? That was a cruel trick. Make sure links look like links.
Easy - One of the common phrases in web design is "Don't make me think". Things should be easy: easy to find, easy to navigate, easy to interact, easy to leave. Always keep this in mind when positioning elements on a page. This is similar to the intuitive concept, but takes it a step further. If there is information on your site that is important that users see...put it on the front page! No sense in hiding it somewhere they may not find. Make things easy on them.
If you're having a web developer create your website, just make sure that what he's creating is easy on the user. Oftentimes a developer will create something that is easy on HIM, the developer...not your users. Don't let him get lazy - if it seems like your web users have to be internet experts to use your site then you need to change some things.
Hopefully these ideas will be able to get you started on making a really user friendly website. Stay tuned as more posts will be coming out in the upcoming weeks.
Showing posts with label website usability. Show all posts
Showing posts with label website usability. Show all posts
Saturday, February 6, 2010
Thursday, January 28, 2010
5 Easy Ways to Enhance Your Website
Feel like your website is starting to look a little bland? Want to make it a little more interactive? Well one option is of course to redesign it...but unless your website is really old, it may not be in your budget to redesign it. Or maybe it's a new website and you like it but you are just looking for that "Wow" factor...well here are some easy tips to either implement yourself or ask your web developer to do for you:
1. Insert a photo gallery.
There are a lot of really nice looking photo galleries available for free. And you don't have to be a wizard at HTML either, just use the code already provided.
If you're looking for one that is a popup, checkout Lightbox. It's really easy to implement with any web design already in place. If you want something a little more fancy check out this one - it's a little more difficult to implement but is really nice.
2. Add a countdown feature
What am I counting down to exactly? Well the answer is anything you want! Announce that you're having a massive sale, and put a countdown calendar on your home page counting down the hours, minutes and seconds remaining until the spending frenzy begins! Or if you have a major event coming up, or a new product...really anything of interest.
3. Add Facebook and Twitter
Social media is all the rage right now...it's almost an expectation of any legitimate business to be on Facebook and Twitter. Give your users a little link on your website so they can follow you and become fans. Another good idea is to add a Facebook Badge.
4. Add a survey
Everyone loves to have their voice heard - let them express themselves on your website by voting! Of course it totally depends on your product/service but this is especially easy to do if you use a CMS like Joomla or Wordpress which both have survey plugins. But if not you can either have your developer set one up for you - or worse case scenario use SurveyMonkey.
5. Add a video
This is really easy to put on your website, the hard part may be figuring out what to make a video of. YouTube and Vimeo both let you embed your videos on your website and I would recommend using one of them. Make your video fairly short, and focus on making it either fun or informative...and ideally both!
Good luck!
1. Insert a photo gallery.
There are a lot of really nice looking photo galleries available for free. And you don't have to be a wizard at HTML either, just use the code already provided.
If you're looking for one that is a popup, checkout Lightbox. It's really easy to implement with any web design already in place. If you want something a little more fancy check out this one - it's a little more difficult to implement but is really nice.
2. Add a countdown feature
What am I counting down to exactly? Well the answer is anything you want! Announce that you're having a massive sale, and put a countdown calendar on your home page counting down the hours, minutes and seconds remaining until the spending frenzy begins! Or if you have a major event coming up, or a new product...really anything of interest.
3. Add Facebook and Twitter
Social media is all the rage right now...it's almost an expectation of any legitimate business to be on Facebook and Twitter. Give your users a little link on your website so they can follow you and become fans. Another good idea is to add a Facebook Badge.
4. Add a survey
Everyone loves to have their voice heard - let them express themselves on your website by voting! Of course it totally depends on your product/service but this is especially easy to do if you use a CMS like Joomla or Wordpress which both have survey plugins. But if not you can either have your developer set one up for you - or worse case scenario use SurveyMonkey.
5. Add a video
This is really easy to put on your website, the hard part may be figuring out what to make a video of. YouTube and Vimeo both let you embed your videos on your website and I would recommend using one of them. Make your video fairly short, and focus on making it either fun or informative...and ideally both!
Good luck!
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